Prof. Jenna Spevack | COMD3504_D061 | SPRING 2024 | Thurs 2:30pm
This section of the course site includes assignment instructions in reverse chronological order. The most recent assignment is at the top. To locate a specific assignment use the sidebar search or the main menu Course Info > Assignments.
The Research Project & Presentation assignment is designed to facilitate independent research in contemporary design and design theory. Your goal will be to consider the ideas, cultures, and theories we discuss in this course and the contexts in which they emerged. Then compare those … Continue Reading “Research Project & Presentation”
The following is our list of course assignments. Refer to the guidelines for each of the following Assignment Instructions, Discussions, Reading Responses, and Designer’s Cookbook.
In the remaining weeks, we will explore the evolution of contemporary design through the lens of a few key ideas. As author Helen Armstrong notes in Graphic Design Theory: Readings from the Field, [design] is a discipline that continually moves between extremes—anonymity and … Continue Reading “Assignment: Designer’s Cookbook”
A manifesto is a declaration of intent — often the intent to bring radical change to the world. Throughout history, many art movements have written manifestos, and it’s always a sign that things have gotten real.
OBELISK – Art Manifestos Defining new realities
… Continue Reading “Assignment: Research Essay – Stereotype in Advertising”Stereotypes: are widely circulated oversimplifications of people and groups; a preconceived idea of what a person is like, based on a range of different factors. These factors can involve culture, religion, race, sexual orientation, age, gender, appearance.
Stuart Hall was a Jamaican-born British sociologist, cultural theorist, and political activist. He looked at the power of mainstream media (advertising, TV, film, etc) to understand the representation of race, gender, class, ethnicity, and religion. We will read an excerpt from Chapter 1 “… Continue Reading “Assignment: Reading Response 4 -Stuart Hall”
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the primary or denoted (non-coded) and the figurative or connoted (coded).”
Aesthetics of Photography
You will … Continue Reading “Assignment: Reading Response 3 – Visual Rhetoric”
Our next reading assignment is an introduction to semiotics and models of communication. These topics directly relate to how we understand communication design from a theoretical perspective.
We will be reading Hall, Sean. This Means This, This Means That : A User’s Guide to … Continue Reading “Assignment: Reading Response 2 – Semiotics”
Our first reading consists of an introduction to the text Graphic Design Theory: Readings From the Field, Armstrong, Helen, Princeton Architectural Press, 2009. Navigate to pages 6-7 to read “Why Theory? by Ellen Lupton.”
And we will also read a page from the … Continue Reading “Assignment: Reading Response 1 – Why Theory?”
Each week you will add to your online Writing Portfolio. It is a place to collect your readings responses and write your rough drafts before they are put into a formal post, comment, or paper.
Your Writing Portfolio is also a place for collecting … Continue Reading “Assignment: Writing Portfolio”
“Ogawa opened his own portrait studio at the age of seventeen, launched Japan’s first art magazine, and by 1890 was recognized as the foremost photography publisher in Japan.” —Chicago Botanic Garden
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