‘¡El Pollo de Pollos!’ is what they call it apparently, while … Continue Reading “We Do AFRO-LATINO Right”
Category: Essays (Page 1 of 2)
The Love Cosmetic Baby Soft ad campaign, which marketed a fragrance with the tagline that suggested innocence combined with a sexual undertone, leveraged and reinforced certain stereotypes and societal biases related to femininity, sexuality, and the role of women in society. The ad plays into … Continue Reading “Deconstructing Infantilization: Analyzing Stereotypes in Modern Advertising- MP”
Travel back in time with me as we explore America a century ago. For the first time ever more people were living in cities instead of farms, Americas economy was flourishing, and society was advancing in such a way that new cultural lifestyles were being … Continue Reading “Kellogs PEP Advertisment”
Lautz Bro’s & Co’s advertisement for stearine soap accurately displays the climate of racial affairs in the United States during the 1800s. This advertisement reinforces a cycle of ignorance developed throughout time. The United States has a dark history rooted in haughtiness and advertisements like … Continue Reading “An Unnecessary Cycle – RD”
Hardee’s Advertisement
Hardees, established in 1960, in North Carolina is an American fast food restaurant primarily located in the Southern and Midwestern United States. During the era of the 1960s it was a social norm for women to be susceptible to certain standards and behaviors … Continue Reading “Hardee’s Stereotype Advertisement – TD”
“Not everything that is faced can be changed, but nothing can be changed until it is faced.” – James Baldwin. While it is true that stereotypes are part of society, it influences the perception someone has about an individual or groups … Continue Reading “Why doesn’t your mamma wash you with Fairy Soap? – EE”
Sonali Heath-Retemyer
COMD 3504
Professor: Jenna Spevack
3/12/24
Have you ever heard of a brand called Aunt Jemima? You’ve probably seen the brand in many stores, and even ate some of the products the brand has. When you look at the logo of the brand … Continue Reading “A Tangy Delight Aunt Jemima AD”
By Eduardo Mendez
The 19th-century advertisement that uses other stereotypes to sell a product demonstrates how the media challenged societal biases of the time in “Chinese Americans and Japanese Americans in Advertising.” This Browse Essay is about Chinese and Japanese Americans representing various ways of … Continue Reading “Chinese Americans and Japanese Americans in Advertising”
Andre Sadhu 3/14/24
Stereotype in Advertising COMD 3504-D061
Keep Her Where She Belongs
Playboy, 1974
This ad from Weyenberg Massagic Shoes was run by Playboy magazine in 1974. The ad features the image of a woman lying nude on the ground near a … Continue Reading “Keep Her Where She Belongs – AS”
The ad I chose for this research essay is Nintendo’s infamous crossdressing advertisement for the Nintendo 64 game console (ad released in 1998). The ad is shocking and controversial even by today’s standards, and it fared no better at the time of its release, especially … Continue Reading “Nintendo, no entiendo – LED”
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