Russian Constructivism

I’ve drawn heavy inspiration from Russian Constructivism in many of my works, the most notable being an advertising campaign to end child marriage. Dynamic composition through perspective lines, bold sans serif typography, and functionalism played a huge part in my inspiration for this campaign. Obviously the red is tied into Russian Constructivism but also an aim for universal communication through the icons. There is a utopian vision within the campaign of a better world without social issues like child marriage. 

Spring 2023 End Child Marriage Ad Campaign

Indofuturism

The Indian subcontinent is rich with a culture of storytelling and the mythos. From the well known epics of the Mahabharata and the Ramayana to the modern day Bollywood films that pull the same stories as inspiration, there is a distinct aesthetic focusing on philosophical discourse and the hero’s journey. Notable futurism movies from my own childhood include Koi Mil Gaya (2003) and Krrish (2006). The movies explore Indian mysticism and science fiction i.e. aliens and superheroes. With the change in technology and CGI, these movies became a cult classic bringing in sci-fi to South Asia. The South Asian disapora continues to explore futurism as new artists emerge and use their own culture as inspiration.

Relevant links:

https://www.bbc.com/culture/article/20230106-the-ancient-indian-myths-resonating-now

https://medium.com/@bhuvna0108/exploring-indo-futurism-through-contemporary-design-culture-c040133b847a

In Search of Inclusive South Asian Futurisms
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