Prof. Jenna Spevack | COMD3504_D061 | FALL 2024 | Thurs 2:30pm

Assignment: Designer’s Cookbook

Influences + Lineages Beyond the Bauhaus

Over the next three weeks, as you work on your Research Presentation, we will explore the evolution of contemporary design and add to the lineage with voices often missing from the history books.

We will start by looking at the evolution of graphic design (from the Avant-Garde to Post-Modernism) by reviewing the western canon for context and weave in underrepresented designers, movements, and influences, as well as contemporary influences. The goal is to explore/develop your own design aesthetic.

Why are you drawn to one visual aesthetic over another? What are the ingredients (influences) that make up your visual style?

Together let’s make a Designer’s Cookbook (or suggest another name for this).

Over three weeks, each week you will share a 200-word post about an artist, designer, philosopher, or movement that has been left out of design history. And with example images, demonstrate how they are part of your design lineage and aesthetic.

Choose three designers or design movements that speak to you. Choose one from each time period: 1900s-1940s, 1950s-1990s, 2000s to Today. Start with some of the examples below (unless others have already taken them) but even better, find others! Then write about them for your (3) Designer’s Cookbook posts.

*For this project, please focus on commercial designers rather than visual artists.

Format

Give an overview/intro with relevant info (dates, location, significance, images, etc) and write about your selection in relation to your own work, design aesthetic, or creative ideology . See if you can locate visual lineages or connections in your own work. If you wish, include images of your work and theirs for comparison and demonstrate how they are part of your design lineage.

Create a post called “Your Title”

Add the category Student Posts > Designer’s Cookbook.

Resources

Books/Resources

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1 Comment

  1. Marcia

    Ludmilla (Mila) Hellman-Kavalla, born in 1924, is an Austrian illustrator and designer whose strongest work, or at least the work that I find most influential to my style are her layouts and fashion illustrations. Like Mila Kavalla, I also have a passionate interest in fashion and design. I studied fashion illustration at the High School of Design in NYC, when it was still on 2nd avenue and 57th street. During that time, I really enjoyed designing and sewing garments for the school’s fashion show, and for myself. Illustrations in the style of Mila Kavalla helped me understand how to apply grace and gestures into my work. Still today, such methods are coded in my mind. When I draw out my designs, grace matters most. Elegance and flow. It is unfortunate that only a few images of Ludmita Hellmann-Kavalla’s works are available to see. Below are a few of my favorites.

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