Author: Shauntaya (Page 2 of 3)

Read and annotate Roland Barthes’ “Rhetoric of the Image“ essay from Image – Music – Text, Translated by Stephen Heath. Hill and Wang, 1977. (excerpt) using our Hypothesis group  COMD3504_OL08. 

Questions

• How do images hold and convey

You will be reading and annotating two texts: Paul Rand’s “Good Design Is Good Will” 1987 and Steven Heller’s “Underground Mainstream” 2008. In these texts, we will compare Paul Rand’s point of view as a corporate … Read More

As we start to wrap up the “groundwork” of design theory (where revolutionary ideas evolved into mainstream modernism and corporate commercial design), let’s take moment to consider that in the history of design, not every story gets told. Why?

You … Read More

reading and annotating three texts written by Jan Tschichold, Karl Gerstner, and Joseph Muller-Brockman. The focus of these texts is the evolution of the International Style from the New Typography movement and the Bauhaus of the 1920-1940s to Swiss Typography … Read More