***The following schedule is subject to change. Refer to the Weekly Agenda posts that are linked here for up-to-date content.***
Week 1
- Date Posted: Monday, Aug 30th -12am
- Topic: Introduction, Course Overview – Why Theory?
- Readings / Media: Graphic Design Theory: Readings from the Field. Princeton Architectural Press, 2009 (excerpt)
- Due Dates: Sunday, Sep 5th – 6pm
Week 2
- Date Posted: Monday, Sep 6th -12am
- Topic: Laying the Groundwork for Design Theory
- Readings / Media: Hall, Sean. This Means This, This Means That: A User’s Guide to Semiotics, Laurence King Publishing, 2012 (Chapters 1 & 2); Ferdinand de Saussure, Course in General Linguistics (excerpt)
- Due Dates: Friday, Sep 10th at 11:59 pm & Sunday, September 12th, 6 pm
Week 3
- Date Posted: Monday, Sep 13th – 12am
- Topic: Language, Linguistics, Symbols, Signs
- Readings / Media: F.T. Marinetti, “Manifesto of Futurism”; Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructivist Group”; El Lissitzky, “Our Book”
- Due Dates: Friday, Sep 17th at 11:59 pm & Sunday, Sep 19th, 6 pm
Week 4
- Date Posted: Monday, Sep 20 – 12am
- Topic: Manifestos, Movements and the Avant-Garde
- Readings / Media: Walter Gropius, “The Theory and Organization of the Bauhaus”; Laszlo Moholy-Nagy, “Typophoto”; Herbert Bayer, “On Typography”
- Due Dates: Friday, Sep 24th at 11:59 pm & Sunday, Sep 26th, 6 pm
Week 5
- Date Posted: Monday, Sep 27 – 12am
- Topic: Bauhaus Function and Form; Research Paper 1
- Due Dates: Friday, Oct 1 at 11:59 pm & Sunday, Oct 3, 6 pm
Week 6
- Date Posted: Monday, Oct 4 – 12am
- Topic: Choosing a Research Project Topic
- Readings / Media: Karl Gerstner, Designing Programmes (exc.); Joseph Muller-Brockman, “Grid and Design Philosophy”; Jan Tschichold, “The Principles of the New Typography”
- Due Dates: Friday, Oct 8 at 11:59 pm & Sunday, Oct 10, 6 pm
Week 7
- Date Posted: Monday, Oct 11 – 12am
- Topic: International Style Evolution; Research Project Proposal due Week 8
- Readings / Media: Celebrating the African-American Practitioners Absent From Way Too Many Classroom Lectures by Madeleine Morley; Typography as a Radical Act in an Industry Ever-dominated by White Men by Silas Munro; Design Gets More Diverse by Alice Rawsthorn
- Due Dates: Friday, Oct 15 at 11:59 pm & Sunday, Oct 17, 6 pm
Week 8
- Date Posted: Monday, Oct 18 – 12am
- Topic: Mainstream Modernism + American Corporate Identity; Mid-Term Assessment
- Readings / Media: Paul Rand, Good Design is Goodwill; Steven Heller, Underground Mainstream
- Due Dates: Friday, Oct 22 at 11:59 pm & Sunday, Oct 24, 6 pm
Week 9
- Date Posted: Monday, Nov 1 – 12am
- Topic: Media as Message
- Readings / Media: Roland Barthes, “Rhetoric of the Image”; Marshall McLuhan, Understanding Media (exc.)
- Due Dates: Friday, Nov 5 at 11:59 pm & Sunday, Nov 7, 6 pm
Week 10
- Date Posted: Monday, Nov 8 – 11:59pm
- Topic: Context and Representation; Stereotype in Advertising Media; Visual Rhetoric
- Due Dates: Research Paper 2 due Week 11 Sunday, Nov 14, 11:59pm
Week 11
- Date Posted: Monday, Nov 15 – 12am
- Topic: Post-Modernism
- Readings / Media: Katherine McCoy and David Frej “Typography as Discourse”
- Due Dates: Sunday, Nov 21 at 11:59 pm
Week 12
- Date Posted: Monday, Nov 29 – 12am
- Topic: The Digital Revolution & Social Responsibility
- Readings / Media: Rick Poynor “The Evolving Legacy of Ken Garland’s First Things First Manifesto“
- Due Dates: Sunday, Dec 5 at 11:59pm
Week 13
- Date Posted: Monday, Dec 6 – 12am
- Topic: New Paradigms / Final Presentation prep
- Due Dates: Discussion Due: Sunday, Dec 5 at 11:59pm
*Final Project Due December 14*
Week 14
- Date Posted: Monday, Dec 13 – 12am
- Topic: Research Project Presentations, Peer Feedback, Grade Survey
- Due Dates:Â *Final Project and all work due Sunday, Dec 19th 11:59 pm*
Week 15
- Date Posted: Sunday, Dec 19 – 6pm
- Topic: Wrap up
- Due Dates:Â Grade Survey, Course Evaluations and all work due Sunday, Dec 19th 11:59 pm
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