A manifesto is a declaration of intent — often the intent to bring radical change to the world. Throughout history, many art movements have written manifestos, and it’s always a sign that things have gotten real.OBELISK – Art Manifestos Defining new realities
TOPIC: Graphic design was in its infancy in the early 20th Century and the artists and designers of the avant-garde were laying the foundation for the field amidst worldwide upheaval and technological and social change. Like the artists and designers of the Avant-Garde, we as designers are called to address some of these same issues: the nature of communication, globalization, gender politics, body politics, and the representation of power. Add to that a worldwide pandemic, economic and racial inequity, and climate change. We have a lot going on to drive the passion for change.
After reading the manifestoes F.T. Marinetti, “Manifesto of Futurism”; Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructivist Group”; and El Lissitzky, “Our Book” found in our main text Graphic Design Theory: Readings From the Field by Helen Armstrong on pages 19-31 and reviewing the videos from the Week 4 Agenda, complete the following.
Compose your Design Manifesto in the style of the Avant-Garde artists and designers. Be poetic/abstract, but clear enough that we can get the idea or re-write passages from the manifestos that we’ve read. You might also look at other manifestoes for inspiration, but please include the following…
- Use short declarative statements in a list to define the philosophy, intentions, and requirements for the designer of today.
- State the social, political, and ethical ideas that are important to you and necessary for a designer to consider.
- Identify the technological concerns that designers must embrace or reject.
Add your manifesto in a comment in the Discussion post by Friday, Sep 24th at 11:59 pm to allow time for responses. Add at least 5 follow up responses to your classmates’ manifestos by Sunday, September 26th, 6 pm. Reminder: free sharing of ideas helps us learn and it’s also part of your participation grade. 🙂