“Branding turned into belonging: belonging to a tribe, to a religion, to a family. Branding demonstrated that sense of belonging both for people that were part of the same group and also for those who did not belong.”
“The most powerful brands we are creating today are not created by corporations, they are movements created by people for people.”Debbie Millman | The Complete History of Branding in 20 Minutes
Watch Debbie Millman’s AIGA Lecture “The Complete History of Branding in 20 Minutes” about the history of branding and respond to the prompt below.
- If branding is how we designate meaning through language, symbols, and words, how do the brands (in the broadest sense) that you affiliate with connect you others and what is the meaning behind them?
Add your ideas in a comment in this Discussion post by Friday, October 22nd at 6 pm to allow time for responses. Add at least 4 follow-up responses to your classmates’ comments by Sunday, October 24th, at 11:59 pm. Reminder: free sharing of ideas helps us learn and it’s also part of your participation grade. 🙂