During the process of planning for the lifestyle shoot, Monil had created an inspiration lookbook that would be given to the photographer and the model, so they connect with the Antandre brand, and get a feeling of what exactly we were looking for. The lookbook looked like this:

The content of this is great in terms of communicating the message to the model and photographer. However, the presentation could be better. So I volunteered to “redesign” this before we send it out. This is my version:

Sometimes, the smallest things make the biggest difference. I could’ve just let it go and have Monil email that plain document. But I believe in shipping a perfect product. Hence, I took the opportunity and working on this, even thought it was out of the scope of my responsibilities. We now use this template to send out any lookbooks to photographers and models.