Part of having an identity as a brand is to push content on social media consistently. This is especially hard with startups due to limited workforce. So this part usually goes to an intern. We started planning out Instagram and Pinterest content in advance, so that when we officially relaunch, we have enough content for few months, at least.

We wanted to do a photoshoot somewhere in city, to capture the urban lifestyle, with the help of a model. After looking for a model for a while, we decided to go with Deeksha. However, scheduling was an issue since I had school, and she had work. Initially, we decided to do it on a Saturday, four hour long shoot in two locations, Soho and DUMBO. The weather was also an issue. It was mid-April and still cold. After rescheduling multiple times, we finally decided to do it on a Thursday at 6:30pm. And instead of doing it in two locations, we decided to do it in SoHo and the shoot would last around 8:30pm.

As we got closer to the date, it was going to rain the same time of our shoot. So we were thinking of rescheduling yet one more time. Till the night before, it said it was going to rain. On the day of, I checked the weather as soon as I woke up, and it said it will rain after 8:30pm. So that worked out pretty well.

What I also did over the weekdays was to scout out locations on google maps and tag them. So during the shoot, we don’t waste time finding for good spots. I was familiar with SoHo area, so that helped as well.

On the day of the shoot, I arrived in SoHo and hour earlier, and did a run through of the locations, and added anything else I may have missed. Then around 6, Monil came. So I did another run through with him. We got back to the meet up spot at 6:25. Deeksha came on time as well, so we were on our way.

It was a very impromptu shoot. Deeksha was very cooperative too, so that helped a lot! Usually, models are a pain to work with, but working with her was fun.

We walked around SoHo for couple of hours and got these shots: