The Antandre logo and colors
Antandre was founded on the concept of wearable art while keeping the modern woman in mind. Antandre wants to personalize fine jewelry by giving Home Try On experience before purchasing the product. The pieces will make them feel confident when wearing them.
Antandre, an Amazonian warrior, literally means “she who precedes men.” So our demographic is young working professional woman who likes to treat herself every now and then.
1212 Avenue of the Americas
Antandre, a private company for now, is located on 1212, Avenue of the Americas on the 23rd floor. Since it’s a fairly new startup (3-4 months old), we are currently focused on building the brand and strategizing to appeal to our demographic. We are also actively sending samples to fashion bloggers, magazine editors so we can be featured in publications and fashion websites.
I help out with photography, design and social media. That’s my main focus. The startup has about 5 employees. The founder, Monil Kothari, is very knowledgable regarding photography and design, so it’s fun to have a dialogue with him about design.
All in all, there’s a lot of freedom working here. Monil always asks me what I think about something. And a lot of times, my say influences his decision. It feels special when your statement influences and helps a brand grow.
Some links to articles that feature Antandre:
