Going into this information Ted talk I knew accidently what Mr. Pariser was going to be discussing. Having prior knowledge of ” filter bubbles” I was thinking all the time I was automatically shown items or topics of my interest while Mr. Pariser went into the dynamics of this subject. I can think of all the times I have been shopping and the next day the item I’m planning to buy keeps popping up on my feed or when I receive adds concerning topics, I have just researched a day ago.  Before learning about this filter bubble, I always thought it was a crazy coincidence, but in reality, the internet has become so advanced and never private to a point everyone has their own personal selection and viewing base. The internet can get scary, and some people don’t see that this algorithm exist or know how deep the involvement with the internet is.