The genre which I chose are public service announcement (PSA), short informational videos which are used to inform the audience of an issue and a short solution of how to solve it. The mentor video which I picked is Michael Jordan Anti-drug PSA 1987 a short 1 minute video of the famous basketball player Michael Jordan inform children of the danger of taking drugs and referring to to receive help if they need it. Imagery is used as it’s a video but really is just Michael Jordan in a suit staring deadpan into the camera. There’s just one person talking as it’s meant to be a one on one with the speaker and the audience. It’s organized in the speaker first introducing themself, identifying the audience which they’re talking to, the issue which this audience is facing, and finally a possible solution. The tone is pretty serious as it’s meant to stop a dangerous addiction which could be plaguing young kids.