Identify a client who’s label you would like to redesign.
Choose based on an inspiring name, NOT based on your relationship with the product.
Research the client as well as any imagery suggested by the beverage, the brand or the name. Search for images as well as articles. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself!
Describe your client in a sentence.
Brainstorm in your sketchbooks based on research. Use the Word Web Method we practiced in class.
Word web using Japan, New York, and Central Park as Key Words.
Identify at least 4 different concepts for the final illustration and describe them in detail.
Write them out in the form of a sentence. Be sure the concepts fit the client.
Mint Magic Tea, Celestial Seasonings, Braldt Brald 1986
EXAMPLE:
Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.
Examples for MINT MAGIC TEA:
illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
illustration of a fairy bathing in a warm cup of tea
illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
illustration of a cute baby dragon heating a tea kettle with its firey breath
Explore these different concepts through drawing in your sketchbooks.
Create a Pinterest board of inspiration for Assignment One to share with your client next week. Collecting visual imagery related to your concepts as well any reference images.
DUE NEXT WEEK:
Post your Brainstorm, Sketches, and a Link to your Pinterest board, along with a description of your Client, and your Concepts to Open lab.
By this point you should have completed assignment 1, and now have a exciting new design for a beverage label, and a solidly sketched out illustration, ready to finalize for your client!
Over the next 2 weeks you will complete your illustration. You will use a combination of ink and digital tools to do so.
Instructions
Art must be made to fit the Product. (wrap around can, wine label, tea box, all ok, but must be made to fit.)
Final Art is required to be created in Black and White only. Ink and Pencil may be used.
Solution may include text, but must be primarily image based.
Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)
21st Amendment Brewery, wrap-around can art.
Process Presentation
Prepare a 3 minute Presentation (5 minutes total with Q&A) on your story and your working process, guiding us through the project from inception to conclusion.
Submit your Presentation as PDF PROCESS BOOK . (Examples below.)
LEARNING OUTCOMES:
Problem solve visually
Apply technical skills
Apply design concepts
Analyze content
Apply critical thinking skills to make creative inferences
Respect and Use Creativity
Practice public speaking skills
Organize materials
Here are some successful examples of Final Inked Illustrations and their Accompanying Process Books.
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