Faculty Name | Course - Section | Semester

Category: Course Activities (Page 1 of 3)

Assignment 1

Beverage Label Reboot

Floriaan, OostEke Brewery, Belgium – Designer: Jonas Devacht, New York

Project Overview:

Congratulations you got your first gig! You have been approached a client to redesign an existing beverage label. You may identify your own client for this project.  You may choose between an illustrated tea, beer or wine label.


Learning Outcomes

Problem solve visually

Apply technical skills

Apply design concepts

Analyze content

Apply critical thinking skills to make creative inferences

Respect and Use Creativity


  • Art must be made to fit the Product.  (Wine label art should fit a bottle of wine, tea should fit a tea box, etc. )
  • Final Art is required to be created in Black and White only.  Ink and Pencil may be used.
  • Solution may include text, but must be primarily image based.
  • Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
  • Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)

Due Date(s)


Hello & Welcome!

Welcome to COMD 3313 Introduction to Illustration!

On this site you will have access to all materials presented in the online class, your weekly assignment pages, and additional helpful resources.  Here you will also participate in class discussions, and post images of work in progress to share with your classmates.

To get a quick start, please check out HOW TO NAVIGATE THIS SITE.

Carefully read the directions below to get started. Also please check out the UPLOADING INSTRUCTIONS POST on how to post to this site and to your ePortfolio.

If you’d like to learn a little more about your professor, please feel free to check out my website!

Happy Drawing!

– Professor Woolley

Getting Started:

Login to your OpenLab account to join this course. Follow these instructions if you need help joining this course.

If you’re new to the OpenLab, follow these instructions to create an account and then join the course.

Remember that your username and display name can be pseudonyms, rather than your real name. Your avatar does not need to be a picture of your face鈥搄ust something that identifies you on the OpenLab.


If you have any questions, please reach out via email or in Office Hours.

If you need help using the OpenLab, you can consult OpenLab Help or contact the OpenLab Community Team.

Week 1

Class Info

Faculty: This example post demonstrates how you can provide information about each class for your students. It uses the category 鈥淐lasses鈥 and can be found under Activities > Classes in the site menu. Use the suggested outline below to structure your class posts.

This Week's has been outlined in detail to give a clear vision of the overall course. Please feel free to use your own materials.
  • Date: Tuesday, September 1st
  • Meeting Info: Add online details or in-person location
  • Course Goals: To familiarize students with the field of illustration including its basic working methods, industry practices, basic history and philosophies. Artistic techniques will be taught as well, however this is a class focused on concept generation, and the creation of thoughtful illustrations, as opposed to a drawing or painting technical course.

To-Do Before Class

  • Join this Openlab Site
  • Print and Review the Syllabus
  • Personalize your ZOOM background! 馃檪




  • To familiarize students with the objectives of the course.
  • To establish working practices and clarify expected outcomes.
  • To introduce the basics of illustration working practices.
  • To introduce concept generation techniques.


Online Course structure and Expectations


  • What is Illustration?   
  • Illustrator as visual problem solver. 
  • Working Process: Where to begin?  Brainstorming & Research Techniques

Word Web Method of Brainstorming, for Japan Day Central Park.
Key Words: Japan, New York, Central Park

In Class Demo 

Bradlt Brald, Mint Magic 1986
  • Brainstorm concepts for a new illustration for MINT MAGIC TEA
  • Competitive Concept Generation in Small Teams

Review Assignments and Expectations for Next Week’s Class

Due Next Week

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