Faculty Name | Course - Section | Semester

Tag: WEEK 1 (Page 1 of 3)

Assignment 1

Beverage Label Reboot

Floriaan, OostEke Brewery, Belgium – Designer: Jonas Devacht, New York

Project Overview:

Congratulations you got your first gig! You have been approached a client to redesign an existing beverage label. You may identify your own client for this project.  You may choose between an illustrated tea, beer or wine label.


Learning Outcomes

Problem solve visually

Apply technical skills

Apply design concepts

Analyze content

Apply critical thinking skills to make creative inferences

Respect and Use Creativity


  • Art must be made to fit the Product.  (Wine label art should fit a bottle of wine, tea should fit a tea box, etc. )
  • Final Art is required to be created in Black and White only.  Ink and Pencil may be used.
  • Solution may include text, but must be primarily image based.
  • Students will be required to present the illustration alone, as well as a digital mock up of the illustration with all necessary text included.
  • Work in Progress should be posted for feedback to the OPEN LAB, (categorize as work in progress)

Due Date(s)


Week 1

Class Info

Faculty: This example post demonstrates how you can provide information about each class for your students. It uses the category “Classes” and can be found under Activities > Classes in the site menu. Use the suggested outline below to structure your class posts.

This Week's has been outlined in detail to give a clear vision of the overall course. Please feel free to use your own materials.
  • Date: Tuesday, September 1st
  • Meeting Info: Add online details or in-person location
  • Course Goals: To familiarize students with the field of illustration including its basic working methods, industry practices, basic history and philosophies. Artistic techniques will be taught as well, however this is a class focused on concept generation, and the creation of thoughtful illustrations, as opposed to a drawing or painting technical course.

To-Do Before Class

  • Join this Openlab Site
  • Print and Review the Syllabus
  • Personalize your ZOOM background! 🙂




  • To familiarize students with the objectives of the course.
  • To establish working practices and clarify expected outcomes.
  • To introduce the basics of illustration working practices.
  • To introduce concept generation techniques.


Online Course structure and Expectations


  • What is Illustration?   
  • Illustrator as visual problem solver. 
  • Working Process: Where to begin?  Brainstorming & Research Techniques

Word Web Method of Brainstorming, for Japan Day Central Park.
Key Words: Japan, New York, Central Park

In Class Demo 

Bradlt Brald, Mint Magic 1986
  • Brainstorm concepts for a new illustration for MINT MAGIC TEA
  • Competitive Concept Generation in Small Teams

Review Assignments and Expectations for Next Week’s Class

Due Next Week

Reading Assignment 1 : Design Driving Industry

This Article by Veronica Meewes for the online design magazine PUNCH, explores the “new generation of eye catching label design” with a close up on five example breweries and the inspiration behind the labels that have become “ their visual calling card.” After reading this article, consider how YOUR label design is a visual calling card for the product. Write a few sentences describing the intention of your label.

« Older posts