Faculty: You can include your course schedule here by starting with this template, or changing it as needed.

Week 1

Class 1

  • Meeting Info: Add online details or in-person location
  • Topic: Class expectations & introduce Project #1
  • Activities: Begin research & development for Project #1 creative brief
  • Due Dates: 

Class 2

  • Meeting Info: Add online details or in-person location
  • Topic: Creative brief purposes & presentations
  • Activities: Present creative briefs in focus groups and begin creating 9 thumbnail concepts
  • Due Dates: Creative brief DUE

Week 2

Class 3

  • Meeting Info: Add online details or in-person location
  • Topic: Thumbnail best practices & refine thumbnails
  • Activities: Present 9 thumbnails to Professor, refine to three thumbnail concepts
  • Due Dates: 9 thumbnails DUE

Class 4

  • Meeting Info: Add online details or in-person location
  • Topic: Advertising in print & examples
  • Activities: Present 3 thumbnails to Professor, refine to concepts to one design and take to computer
  • Due Dates: 3 thumbnails DUE

Week 3

Class 5

  • Meeting Info: Add online details or in-person location
  • Topic: Graphic design principles effects on advertising
  • Activities: In-class design time for Project #1
  • Due Dates:

Class 6

  • Meeting Info: Add online details or in-person location
  • Topic: Preliminary critique
  • Activities: In-class design time & critique work for revisions
  • Due Dates: 

Week 4

Class 7

  • Meeting Info: Add online details or in-person location
  • Topic: Project #1 presentations & critiques
  • Activities: Present & critique project work
  • Due Dates: Project #1 DUE

Class 8

  • Meeting Info: Add online details or in-person location
  • Topic: Introduce Project #2. What is an advertising campaign?
  • Activities: Begin research and development of creative brief
  • Due Dates: 

Week 5

Class 9

  • Meeting Info: Add online details or in-person location
  • Topic: Marketing objectives and creative strategy
  • Activities: Continue research and development of creative brief
  • Due Dates: 

Class 10

  • Meeting Info: Add online details or in-person location
  • Topic: Elements of an ad: headline, tagline & call-to-action
  • Activities: Share creative briefs with class, begin writing 12 headlines and 4 taglines
  • Due Dates: Creative brief DUE

Week 6

Class 11

  • Meeting Info: Add online details or in-person location
  • Topic: The ‘big idea’: concept, continuity & copy
  • Activities: Refine copy concepts, choose 1 tagline and 3 corresponding headlines, choose a call-to-action. Begin sketching 9 thumbnail concepts
  • Due Dates: 12 headlines and 4 taglines DUE

Class 12

  • Meeting Info: Add online details or in-person location
  • Topic: Design principles: Current design solutions
  • Activities: Review thumbnails, share with class. Begin taking concepts to the computer.
  • Due Dates: 9 Thumbnails DUE

Week 7

Class 13

  • Meeting Info: Add online details or in-person location
  • Topic: Visual Approaches: Making the product hero
  • Activities: In-class design time
  • Due Dates: 

Class 14

  • Meeting Info: Add online details or in-person location
  • Topic: Advertising vs Graphic Design
  • Activities: In-class design time
  • Due Dates: 

Week 8

Class 15

  • Meeting Info: Add online details or in-person location
  • Topic: Preliminary critique
  • Activities: In-class design time. Critique work in-class and make revisions
  • Due Dates: 

Class 16

  • Meeting Info: Add online details or in-person location
  • Topic: Project #2 Presentation & Critique
  • Activities: Presentations and critiques of Project #2 work
  • Due Dates: Project #2 DUE

Week 9

Class 17

  • Meeting Info: Add online details or in-person location
  • Topic: Introduce Project #3. Teamwork in design
  • Activities: Begin research and development of creative brief
  • Due Dates:

Class 18

  • Meeting Info: Add online details or in-person location
  • Topic: Consistency & creating style guides
  • Activities: Complete and share creative brief. Begin work on style guide
  • Due Dates: Creative brief DUE

Week 10

Class 19

  • Meeting Info: Add online details or in-person location
  • Topic: Group critique of Creative Briefs & Style Guides
  • Activities: Begin individual copy concepts
  • Due Dates: Style Guide DUE

Class 20

  • Meeting Info: Add online details or in-person location
  • Topic: Illustrator Lecture
  • Activities: Teams decide on one tagline, call-to-action and theme, begin thumbnail concepts
  • Due Dates: Individual copy concepts DUE

Week 11

Class 21

  • Meeting Info: Add online details or in-person location
  • Topic: Size V.S. Legibility
  • Activities: Begin working on digital designs
  • Due Dates: Individual thumbnails DUE

Class 22

  • Meeting Info: Add online details or in-person location
  • Topic: Illustrator Lecture
  • Activities: In-class design time, preliminary crit
  • Due Dates: 

Week 12

Class 23

  • Meeting Info: Add online details or in-person location
  • Topic: Project #3 Presentations and Critique
  • Activities: presentations and critique
  • Due Dates: Project #3 DUE

Class 24

  • Meeting Info: Add online details or in-person location
  • Topic: Introduce Project #4
  • Activities: Begin research for creative brief and style guide
  • Due Dates: 

Week 13

Class 25

  • Meeting Info: Add online details or in-person location
  • Topic: Social media and online advertising lecture
  • Activities: Continue research for creative brief and style guide
  • Due Dates:

Class 26

  • Meeting Info: Add online details or in-person location
  • Topic: Photoshop Lecture
  • Activities: In-class design time
  • Due Dates: Creative brief and Style Guide DUE

Week 14

Class 27

  • Meeting Info: Add online details or in-person location
  • Topic: Preliminary critique
  • Activities: In-class design time, and preliminary critique
  • Due Dates:

Class 28

  • Meeting Info: Add online details or in-person location
  • Topic: Project #4 Presentations and Critique
  • Activities: Project #4 Presentations and Critique
  • Due Dates: Project #4 DUE
Print this page