In this week reading “Emotion” by John Maeda he talks about how many of our modern day items have been designed to be “simple”. By simple he means a usually one color with a sleek design. He went on to talk about how an about with such a simple design show no emotion and some people even go out and buy cases or even customized the items they buy in order to produce the emotion response that we expect from said item. The fact that we stepped away from crafting items in order to make more in mass production also has a lot to do why they are simpler and less elegant than things a while ago.