the article on paul rand was quite interesting on the secrets behind IBMs famous logo that has helped the company be what it is today. the amount of detail and effort paul has invested into developing and rebranding the identity of IBM has had massive positive effects and the amount of work he has put in for about 10 years is immense tinkering with one logo for 10 years has definitely shown in its longevity. one of the most interesting things about paul rand to me is the fact of only coming up with one design and proving its the best solution to the client and why it would work by developing an entire book or deck to support his claims and really hit home to the client which I think is really brilliant in the design of using his status and experience to his advantage. and I someday hope I have the skill and knowledge as well as experience to do something as bold as that. another big takeaway from paul rand is his sheer playfulness when it came to designing and I totally agree design should be fun and entertaining to the extent in which some of my best work can happen when its fun and enjoyable wheres no longer work and more play. in which it is really shown in his work.Print this page
ABOUT THIS COURSE
Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf email@example.com( Please put “comd3501’
in the subject line)