Eva Machauf | COMD 3501 OL26 | Fall 2020

Paula Scher: Do What You’ve Never Done Before

After watching “Paula Scher: Do What You’ve Never Done Before” I always can learn something new and get inspired by her work. I repeat a lot of time when she takes about the logo for Pittsburgh. she said “so sometimes just ignore the brief and go and do it especially when you’re not getting paid to use Pittsburgh and you have nothing to lose. It kinda reminds me of a YouTuber, when he has nothing to lose, he tries to be a YouTuber and achieve his goal. I like it when she talks about the MoMA project, about how they should communicate with each other in an easier way so they can do more work and use less time.

Print this page


  1. Mariolys Rosa

    “so sometimes just ignore the brief” That was also the comment while watching this video that stood out to me. Often, I think you ought to take the customer in a different way/approach. I don’t think she’s afraid to explore various designs

  2. Jerry Neira

    It’s true when you design something you normally have nothing to lose. A lot of design face that fear of what if I fail or won’t come out right, if they don’t take that step they will never know. When you’re trying to get a new client you do have to give it 100% like make it or break. That mindset it I believe is what pushes creativity and removes those barriers we built ourselves.

  3. Nicole Biggs

    Paula Scher never fails to surprise me; she does everything so effortlessly and so simple. All of her experiences gave her an exceptional reputation that even if she does a pro bono she still does it but as she said “sometimes just ignore the brief and go and do it especially when you’re not getting paid” at the end of the day she had nothing to lose but it came out amazing.

Leave a Reply

Your email address will not be published. Required fields are marked *