I do remember learning about Paula Scher in a class in which I had last semester and the hand drawn Music posters she did and I thought they were really fascinatingas well as her maps.After watching this video, it still shocks me that it took her minutes  to design the citi bank logo, on a napkin nonetheless and this logo is seen all around in regards to advertising, commercials, the banks itself, and the citi bikes and  with 34 yrs of experience she’s able to capture the essence of a brand in one or two tries.I also like the advice her professor gave her in regards to illustrating with typography and making it pop out and sometimes it doesn’t feel right when typing it on a computer which I totally get. Nonetheless she a visionary , innovator and a legend in the field of graphic design

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