I do remember learning about Paula Scher in a class in which I had last semester and the hand drawn Music posters she did and I thought they were really fascinatingas well as her maps.After watching this video, it still shocks me that it took her minutes to design the citi bank logo, on a napkin nonetheless and this logo is seen all around in regards to advertising, commercials, the banks itself, and the citi bikes and with 34 yrs of experience she’s able to capture the essence of a brand in one or two tries.I also like the advice her professor gave her in regards to illustrating with typography and making it pop out and sometimes it doesn’t feel right when typing it on a computer which I totally get. Nonetheless she a visionary , innovator and a legend in the field of graphic design
Print this pageABOUT THIS COURSE
Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
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