The article “The Age of Anti-Logo: Why Museums Are Shedding There Identities” discusses the process of designing a logo for a museum and how intricate the approach can be in its quest for flexibility. As museum logos become less concrete they are able to advertise in more ways they would have if not. Describing current logo design as “complicated” and a “chore” the author brings up the argument if something is lost in such an elaborate approach to design. Personally I find these flexible logos interesting but I do wonder how far one could go until it’s real purpose is lost, becoming something entirely abstract. As this style becomes popular it will be interesting to see what can be achieved next.
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Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
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I also like the flexible logos it has a modern minimalistic look while using a traditional outlook like “MIT MEDIA LAB” using part of its name to come up with a logo but instead of just a lettermark they made a symbol out of shapes forming a spotlight that was flexible enough to show movement based on the logos arrangement on an advertisement.
I also like the flexible logos it has a modern minimalistic look while using a traditional outlook like “MIT MEDIA LAB” using part of its name to come up with a logo but instead of just a lettermark they made a symbol out of shapes forming a spotlight that was flexible enough to show movement based on the logos arrangement on an advertisement.