After reading the article I understand the need museums have to update their logo. In the old days institutions like museums would normally the building, the name was used, or some sort of emblem as it’s the logo. In today’s market logos have become the opposite of what used to be popular, what’s used now is minimalists, symbolism in the form of simplicity, some logos are flexible while using different variations. Museums are difficult to create logos for with all the content they have or the amount of history that goes to its reputation. Logos in this time have taken a more elegant approach with an interesting form of simplicity. I believe if more logos become modern for museums maybe people won’t lose interest thinking it’s outdated and see what the change is about when they decided to visit. Nobody doesn’t change their logo for no reason, it’s a sign of growth and maturity towards the brand.
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Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
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Changing a logo after having one for so long does indeed show maturity and I can definitely think of a few companies that have modified and changed their image with the times like windows, pepsi, doritos, verizon.