With the advent of digital media comes the burden of organizing and sorting the copious amount of files, videos, and pictures in order to find something of use and/or value. The invention of the world wide web allowed a more diverse type of media to reach a worldwide audience in a matter of seconds. What was once confined to regional and specialized audiences could now be viewed by persons across the globe by just logging online. With this freedom comes the tedious responsibility of sorting through homemade videos and false advertising in order to find the particular subject the researcher had originally intended to locate. One way to help navigate through the information overload is the convergence of media outlets as noted by Sisario. By using a cell phone plan to bundle music downloads the consumer not only has a secure database to browse and more incentive to buy (they are already paying for the service up front) but marketing companies also have the advantage of tracking downloads while reaching out to a captive audience. This begs to ask the question; if more online resources converge with their subject matter would this create a better experience for the user while at the same time giving execs ongoing market research material to help keep them up to date and profitable.
Jessica Bilikiewicz
