Google claims to be an observer that gathers information for the masses and just allows the internet to dictate the search results. In part III of the Google dilemma titled “search: Jew” Google didn’t intervene when that Googlebomb went off, its plan was to let whoever gets the most links solve the issue; they took more of a laissez-affaire approach.  Then why didn’t they take the same approach when the search King Incident happened, sure Search King was allegedly using a link farm which was more questionable than a Googlebomb.  One reason they might have interfered was probably because Search King was in some ways in completion with the giant that is Google; Search King also performed queries/searches although at a more local level.  Could Google have used this as a chance to take down a small competitor? I should Google it.