According to James Grimmelmann, “Whoever controls search engines has enormous influence on us all.” As I started reading The Google Dilemma, that sentence immediately reminded me of earlier in the class when Gatekeeping was discussed.  Throughout the semester we tried different search engines, yet they all seemed to keep track of what we searched.  The Talentless Hack section of the article goes into detail about this.  It also mentions Google’s system, which is called PageRank that goes around the web counting links where the pages with the most links will be displayed higher in its results.  This was accidentally discovered by a college student named Adam Mathes.  He then wrote a blog discovering a technique he called Googlebombing, which I found very interesting.