Month: April 2020
Islam Mahrouss – April 21
Ruimel Graham – 04/21
Tabarka Tamkin- 04/21
Alexis Vega Velez- April 21st
Ruimel Graham – Mar 31st / Apr 14th
Polysemy- a word or phrase has several meanings, you can describe that word
Linguistic – many aspects of human language
Connoted -imply or suggest
Denoted- Be a sign of; indicate
Ontology – the branch of metaphysics dealing with the nature of being
euphoric – characterized by or feeling intense excitement and happiness.
quasi – having some, but not all of the features of
tautological – formula or assertion that is true in every possible interpretation
Anchorage – make things easier back to your understanding.
Rhetoric Ideology -Images has cultural meanings
3 messages
The linguistic message
The denoted image
Coded and non-coded messages
*Assignment for April 21 (Part 2)*
The first item to complete for April 21 is your second 2-3 page paper, the details for which can be found in Part 1 of the Assignment.
Once this is completed there are two new readings for next week. The readings are essentially unrelated to the paper. It is recommended that you complete them after the paper. They are as follows:
Paul Rand, Good Design is Goodwill (1987): Rand_Goodwill
Denise Scott Brown, Steven Izenour & Robert Venturi, Learning from Las Vegas: The Forgotten Symbolism of Architectural Form (1972): Venturi_LasVegas
While there is not a response to these readings, you will be expected to respond verbally in class on the 21st. Please budget your time so that you can give proper attention to these texts.
April 14
In the text Rhetoric of the image, Roland Barthes is mainly trying to examine and understand the messages that images contain. He is also asking how ideology charge image and transmit an education purpose to the society. He uses the Panzani ad to see how deferent messages are conveyed trough system of signs.
He classifies the message into 3
1-The Linguistics “both the caption and label of a product’
2-the code iconic message “all meanings associated with images
Like for example the open bag signifies freshness and the color signifies Italianicity
3-A non-coded iconic message the literal element which Roland basically identifies as a signifier and signifies message code
Jessica Lee- Mar 31st / Apr 14th
Polysemy- the ability for a word to possess multiple meanings.
En Abyme- an image that contains a smaller version of itself; buried deep within.
Linguistic Sign- a sign of and suggested concept
Connoted- imply or suggest.
Denoted-indication.
Relay- allows you to question the image due to the text that wanders or adds dimensions.
Anchorage- ropes things back to your understanding.
Non-Coded- existing like a pile of words; non-linear, heaps of images.
Coded- certain words next to each other; dependent on the tone, delivery, and presentation.
Rhetoric Ideology- convinces you of a point that all images are filled with cultural meanings.
Meta Linguistic- sits on top of a language with a lot of communication in a picture; it is flowy and not linear.
Based on the reading it seems to be that, we take what we are aware of and we break it down to what we grew up with based on culture. For example, in the image we see the pasta brand, tomato, onion, and cheese. This indicates a classic meal with all of the ingredients that are in the image and we associate it with Italian culture, because of what is being portrayed in life that we encounter as we grow up with different people or experience.
in the first reading it talks about the different between the old and new typography. The new typograghy is about clarity and the old is about beauty and how it did not attain a high level that we a require today. the reading also talks about pseudo constructivist do not like the new typography. In the second reading it said instead of solution programmes for solution. it also talks about reason and an morphological box that the author made. In the third reading it talks about math and also having clearly intelligible, objective, functional, and aesthetic quality thinking. I believe that the authors are saying that we need clarity the morphological box and a grid with math to make a good design
