To create this photo, we first had to make sure the background was not to lit so we had to position the lights in sort of a cross formation or to the sides of the model. Also, we had to move the model farther away from the background, too. Then we turn off the light for one of the sides while we added some color gel to the light providing the light onto the background to make it blue. Lastly, the iso, aperture and shutter speed had to be adjusted to the amount of light that was available. Afterwards, I just asked the model to freestyle without much direction and eventually asked the model to look off the camera to create this photograph. As I put myself some distance away from the model, in post production I was simply able to crop in and adjust the space to put in the logo and arrange the type.