BUF 2203 VISUAL MERCHANDISING
Writing Intensive Course
Prerequisites: BUF 1101, MKT 1103 or (MKT 1100 & MKT 1102)
Credits: 3
COURSE DESCRIPTION:
An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer. Topics include the creation of specialty and department store displays, the design of visuals for walls and windows, professional presentation techniques, and the effects of color, music and lighting on consumer behavior. Continues the development of student’s Retail Marketing e-Portfolios in Open Lab.
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