Final Project: Marketing Strategy

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Students will be required to complete a project which involves them “acting in a consulting capacity” for a top 100 U.S. based retailer. Each student will select one of the top 100 U.S. based retailers and perform an in-depth analysis of its overall retail strategy. At the conclusion of the project students will make recommendations for how the retailer can be improve, grow, and become more competitive in the industry

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