SBS 3201 GENDER, DRESS, AND SOCIETY
INSTRUCTOR: Alyssa Dana Adomaitis, Ph.D., MBA
The study of theories related to appearance, clothing, and fashion, and their influences on
cultural identities, gender perceptions, and fashion product consumption. Examines
contemporary dress from cultures outside and within the United States.
Dress is analyzed as a communication system that indicates individuality as well as position
within specific social systems of kinship, economy, religion, and polity. Technologies and types of dress of a particular society are analyzed and understood as they link to patterns of behavior such as beliefs about morality, hygiene, ritual, and beauty.