BUF 3500 Brand Image Marketing Prerequisites: MKT 2300, SBS 3201 Credits: 3
INSTRUCTOR: Dr. Robert L. Woods
Meeting Date/ Time: Room: Synchronous, Tuesday 6:00PM-8:30PM
COURSE DESCRIPTION:
Investigates how to build, measure, and manage a brand. An exploration of visual literacy by considering the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey specific messages about brand identity. This course is an attempt to discover how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.
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