Course: BUF 3300: International Retailing OL
Prerequisites: MKT 2300 or MKT 2327
Credits: 3
Instructor: Dr. Alyssa Dana Adomaitis
Faculty Office: A-823A
Course Description:
Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Retailing is changing, and the successful business will know how to identify, adapt, and plan with the changes, without moving away from its core competencies.
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