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Stereotypes: are widely circulated oversimplifications of people and groups; a preconceived idea of what a person is like, based on a range of different factors. These factors can involve culture, religion, race, sexual orientation, age, gender, appearance.
“Rhetoric is the ‘technique of using the means of expression to persuade’. The hallmark of all rhetoric is that it involves at least two levels of language, the primary or denoted (non-coded) and the figurative or connoted (coded).”
Our first reading consists of an introduction to the text Graphic Design Theory: Readings From the Field, Armstrong, Helen, Princeton Architectural Press, 2009. Navigate to pages 6-7 to read “Why Theory? by Ellen Lupton.”
Communication Design Theory
An in-depth introduction to communication design theory, this writing intensive course examines theoretical perspectives of design practice within the larger discourse of design and visual culture.
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