The rational reason behind the design concept for my logo was the pattern effect that I wanted to give it. Decided to attach two letters J’s because my first and last name start with the letter J giving this design a personal effect. This logo has been used in most of my professional work; I have gone thru more than 10 logos to find the perfect one and this logo represents me very well. This logo shows the way I work and the style I work with which is minimalism.