Leiser’s Liquiors

I went to the wine and liquors store called “Leiser’s liquors” which located in 41-30 162nd St, Flushing NY. Since I went to a historical wine liquor store, I like to provide some background of the store. Leiser’s Liquors is opened since 1947 by Lloyd Leiser Sr. on 162nd street as a single unit storefront. In 1970 the store moved to the corner of the block and expanded in 1983 and 2003. The store is large, they have over 3500 square feet of floor space and over 4500 items in the store. They are known throughout the Queens community as having the best prices and the largest selection and they are committed to offering the best possible prices on the internet. Leiser has wide selection of Red and White wine, and also they have sparkling wine and some Korean and Japanese liquors as well.

I went to Leiser’s Liquors store without calling them first. I wanted to randomly go into the store and pretend I am a stranger and unfamiliar person about wine.

When I first went into the store, I felt ‘the store is huge’ immediately. I straightly went into red wine section and started to investigate the red wines. Then immediately one person came to me and politely asked me if I need any help. So I told him “Yes, I need your help with the wines” then he replied “sure.” and asked me what kinds of wine am I looking for. I asked him what is the popular wine in the store and why, and he told me the popular wines are

Wine Name: Beringer

Country: United States

Region: California

District: Sonoma County

Grape Variety: 100% Cabernet Sauvignon

Vintage: 2013


Wine name: SIMI

Country: United States

Region: California

District: Sonoma County

Grape Variety: Merlot

Vintage: 2014

Those two he says most popular ones in the store because they are well-balanced and little acidity, and smooth. Then I told him actually I am a student of Hospitality Management and right now I am here because of my wine project, and asked him if I can take some photos of the wines. And he replied “sure” with a smile. I asked him what is your favorite wine in the store? And he pointed one wine in a shelf and that wine was,

Wine Name: Hourglass, Blueline Estate Cabernet Sauvignon

Appellation: Calistoga, Napa Valley

Varietals: 90% Cabernet, 6% Malbec, 4% Petit Verdot

Vintage: 2014

It has special oak tastes in it, and well-balanced wine and a few wines are produced. I asked him did you study wine? And he said “yes” and he told me he went to wine school called “WSET” which located in London and it is a wine specialist majored school. His name was Grey, and I really appreciated to Grey to answer all my questions kindly even the store was busy with the other customers. Then I went to look around the store, took some of the white and sparkling wines photos, and ended up getting one bottle of wine for myself.

Retail Wine Shop Analysis- Jarelys Barreto

The wine store I decided to go to was Heights Chateau on Atlantic Avenue. I’ve never been to a wine store before so upon entering, I was surprised at the sheer volume of wines displayed on large wooden shelves making the wine store look like an old library with every wine bottle being a unique glimmering “book”, in my eyes.


French Wines



The overall feel of Heights Chateau was reminiscent of a wine cellar; the lighting wasn’t overly bright and everything, from the shelves to the floor, was made of wood.


Kosher Wine


All the wines appeared to be displayed based on their country of origin. From what I could see, the wines were then sorted by whites and reds within those countries. I was surprised to see that, thought they did sell expensive wines, they sold a lot of affordable wine. They also had kosher wine which is something I never gave much thought to but felt it was really cool.

There was a kind young woman who was giving wine samples towards the back of the store, several male employees at the cashier one of which asked me if I needed any help, and an older lady who seemed very knowledgeable and was kind enough to answer my questions.

Australian Wines

One of the questions asked was at what temperature they store their wine. Heights Chateau stores there wine in their cellar at 55°F but the temperature within the store itself is kept at 68°F. In retrospect, I should have inquired further as to why the temperature difference. The second question asked was how they choose the wine they sell and the simple answer to it is that they taste every single wine they get offered before they decide to sell it. If it doesn’t meet their standards, they don’t sell it. When asking her what is Heights Chateau’s best value wine, she couldn’t really give an exact name stating that they have so many wines and they change the selections monthly but their value wines are around the $12.99 price range though consumers are paying $15-$20 a day for casual everyday wine. When asked about their popular wines based on country/region, she said that for Italian wines, customers favor Chiantis, for Spanish wines customers favor Rioja, for French wines customers favor Cotes Du Rhone which is an appellation in France, for New Zealand and Australia customers favor Sauvignon Blanc and Shiraz respectively.

I feel I’d definitely go back again to buy some wine. I ended up buying a small bottle of 2015 California Pinot Noir for $11.99 to cook with and at their wide selection and affordable price, there’s no reason I shouldn’t buy good quality drinking wine for cooking.