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Sign Audit and Wayfinding Analysis

Finding Your Way (Scavenger Hunt)

CityTech campus is a place of many obvious activities and processes, but many important aspects of the building and much of the College’s programs, culture, issues, politics and ‘personality’ remain invisible to visitors and, often, even to the population of students, instructors and staff.

Re-visit the images you took at the beginning of the semester of the Library Building, the Namm Building and the Academic building. Your goal is to scout out the perfect locations for putting up signage to promote your exhibit. You are trying to determine areas within these buildings that can be used to promote your exhibit and lead visitors to the exhibit. The design of your pieces should take the actual spaces and physical qualities of the buildings as well as existing wayfinding graphics, into consideration.

Please search for and document as many of the following items as you can, with your camera.

You can use these photographs if you need them. See >>Campus Photographs

Due 5/07

Revise the slide show you put together at the beginning of the semester (8-10). Images you might like to include:

  1. Part I: Wayfinding Systems: design elements that help to orients visitors to the site and navigate where they can go. This include:
    • Directional signs
    • Maps
    • Large scale type
    • Digital displays or kiosks
    • Floorplans
    • Floor or wall graphics (with directional signs)
    • Information related to departments
    • Information related to events, announcements and other college programing
    • Cafeteria, Bookstore and Bathroom signs
    • Elevator and escalator signage
    • Accessibility and related directional signs
    • Aspects of the signage that relate to the college’s branding
  • Part II: Exhibition promotional possibilities that relate to where you think your promotional posters could go.
    • Observe the size of the rooms and doorways. Note the scale in relation to your artwork.
    • Lighting – note how the rooms are lit. Is there natural light? Spotlights? Recessed lighting?
    • Note the flow of traffic. Be aware of rush areas and safety hazards (fire escapes).
    • Look for areas where you can naturally attract your audiences’ attention.
  • Note: Photographs of your environment should show your graphics in space, so try to take well lit, high resolution photos with straight vertical lines.