The graph that I found interesting is from newspaper “The Washington Post”. It appeared in the article Graph(s) of the day: Two terrifying charts for newspapers. Basically, the whole article explains how the advertising in newspaper and magazines was changing over time. The most interesting graph is the following:
This graph shows the revenue that newspapers, magazines and Google gets from advertising. As you can see in 2004 when internet wasn’t that popular and easily accessible, newspapers were dominating the market and its profit from advertising was incredibly high. Over one year of 2004 all newspapers earned around 42 000 million of dollars while Google got only around 2500 million dollars. In other words, Newspapers earned 16.8 times more than Google from advertising in 2004. Nevertheless, as Internet grew and became more accessible, in the year of 2012 Google’s revenue reached Newspapers’ revenue level. Although, Newspapers’ revenue got dropped from 42 000 million of dollars in 2004 to around 9 000 million in 2012 while Google’s revenue increased from 2500 million of dollars in 2004 to 10 000 million in 2012. All these numbers mean that Google not only become more popular but significantly dropped revenue of his opponents (newspapers and magazines). There are a lot of reasons but the biggest one is that advertisement is a lot cheaper in the Internet and while Google and Newspapers have equal popularity nobody wants to overpay.
To conclude, newspapers are experiencing recession in advertising as their rival(Google) becomes bigger and bigger and offers lower price on advertising.
Work Cited
