• Reading Assignments – Should be Completed by February 18th
1. Please read “The Adobe Type Primer”. See link to this on Blackboard
2. Please read the article “To the Letter Born” at http://campaignstops.blogs.nytimes.com/2008/04/02/to-the-letter-born/?scp=1&sq=gotham%20font&st=cse.
3. Please read the article “Top Ten Election Design Guidelines at http://www.aiga.org/election-design-top-ten/
4. Take the quiz at the nytimes web site “Are you an Optimist or a Pessimist?” at http://opinionator.blogs.nytimes.com/2012/07/09/are-you-an-optimist-or-a-pessimist/ and then read the follow-up article to this quiz that was published later.
• Writing Assignments/Other Projects
1. Choose a quote for your visual quotation project and begin working out sketches/designs. Your visual quote project will be designed for a print postcard and should be 8.5” X 5.47”. It can designed either landscape or portrait but be sure to design your concepts with this trim size in mind. If you are not familiar with software such as Indesign, you can draw your concepts and they should be put on a sheet of paper cut to the appropriate size. You can use collage or cut or paste type in the design you would like, using colored pencils to show color. If you know Indesign or Illustrator, you can use those programs to do your designs. Be sure to set up your document to the size specified in these programs and to use the print layout template. Photoshop may also be used to do your initial concepts. However, later on they should be brought into Indesign or Quark. See free tutorials on Adobe programs at http://tv.adobe.com and http://www.lynda.com/home/freeTraining.aspx. If you draw your concepts by hand, take a photo of your sketches using your phone to submit for your intial two concepts.
Be ready to share your quote/early sketches with the class next week. Review the website http://www.designingwithtype.com/cooper6/6_grid_01.html for examples of visually enhanced quotations. You can also view samples of designs by previous students in my classes on Blackboard in your asssignments folder on the Epotfolio sites provided to you in the Course Documents Folder /Week Three. You should have at least two working concepts to share with the class on your open lab site by February 25th.
2. Continue working on your home page introduction and logo concept. You should have a second draft of the home page copy ready by February 20th.