Monthly Archives: November 2015

Beginning of Class Writing: Rice-Bailey, “Remote Technical Communicators: Accessing Audiences and Working on Project Teams”

For today’s class, you read about the challenges of working remotely with a team and for a particular audience (Rice-Bailey, “Remote Technical Communicators: Accessing Audiences and Working on Project Teams,” s3-3). Spend the first ten minutes writing a summary memo of your reading and discuss how you would address the challenges of working remotely with a team.

Beginning of Class Writing: Executive Summaries

For today’s class, you read an article (Emanuel, “The Executive Summary: A Key to Effective Communication,” s8) about how to develop executive summaries and how you might repurpose them in various ways to meet your needs as communicators. Spend the first ten minutes of class writing your summary of today’s reading. Think about and discuss how the way Emanuel discusses the executive summary might be beneficial in your own research and writing.

Beginning of Class Writing: Anderson, Excerpt on Instructions

For today’s beginning of class writing, write a summary memo on your reading of the excerpt on instructions from Anderson’s Technical Communication (Anderson, “Writing Reader-Centered Instructions” excerpt, instructions-bw) during the first ten minutes of class. Who are you designing instructions for? What components do effective instructions need? How might you employ these techniques on your team’s owner’s manual?

Beginning of Class Writing: Marketing Materials

For today’s class, you read Amy D. Ladd, “Developing Effective Marketing Materials: Brochure Design Considerations,” https://ag.tennessee.edu/cpa/Information%20Sheets/cpa179.pdf, and looked at Google Docs > Template Gallery > Brochures, https://drive.google.com/templates?category=7&q=brochure&sort=rating&view=public&urp=https://www.google.com&pli=1&ddrp=1#. During the first ten minutes of today’s class, write a brief summary memo based on your reading by Ladd. Think about how your proposed deliverables serve the specific needs of marketing your client’s product and fulfilling the needs of your client’s customers. In this way, you have more than one audience for your deliverables. We will discuss others during class.

Beginning of Class Writing: Advertising 101

For today’s class, you read Megan L. Bruch, “Advertising 101,” https://ag.tennessee.edu/cpa/Information%20Sheets/cpa111.pdf. Before we discuss this reading and how it relates to part of the technical writing that your team is doing on the upcoming documents, spend the first ten minutes of class writing a summary of the reading. Also, write some examples of your favorite advertising (print, web, TV) that communicate technical information. We will discuss these.

Beginning of Class Writing: Rockley’s “The Impact of Single Sourcing and Technology”

For today’s class, you read Ann Rockley’s “The Impact of Single Sourcing and Technology,” http://rockley.com/articles/Single_Sourcing_and_Technology.pdf. We’ve discussed single sourcing during class before. It is the generation, categorization, and targeted use of content to create different kinds of documents for a variety of different audiences. It is an efficient use of workplace time and resources to communicate more effectively with employees, customers, clients, organizations, and others. In addition to writing a brief summary memo of your reading, how might you apply single sourcing techniques to the development of some of your project two deliverables?

Beginning of Class Writing: “Introducing Management and Business Research”

For today’s class, you read Mark Easterby-Smith, Richard Thorpe, and Paul R. Jackson, “Introducing Management and Business Research,” from Management Research, https://us.sagepub.com/sites/default/files/upm-binaries/47623_Easterby_Smith.pdf. Considering the fact that your current research-component of the final project is an on-going draft, I selected this reading as something to inform your revision of the draft with additional research and analysis as we move forward with the project. Spend the first ten minutes of class writing a summary memo about your reading and post it as a comment to this blog entry.

Beginning of Class Writing: Using Research

Before our previous class, you read the Purdue OWL’s “Conducting Research” section. For today’s class, you read its “Using Research” section, https://owl.english.purdue.edu/owl/section/2/9/. During today’s beginning of class writing, create a summary memo of your reading, and discuss how you will be using your research to address the problems and deliverables of Project Two (refer to the assignment sheet).