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Event Response –

On September 18th 2014 there was an event taking place in the Morrison Hotel Gallery for Fine Art Music Photography in the Apple store in SOHO. The guest speaker there was a guy named Josh Cheuse. This event was the most interesting for me because he was actually a music photographer. With photography being what I want to do as a career, this event was perfect. His career in music photography started in New York nightclubs when he was only a teenager. In his slideshow he actually showed himself as a young kid and said “well it is throwback Thursday, might as well show this.” Throughout the slides he’d show photos of musical icons such as the Beastie Boys, the Clash, Run DMC, and a few more artists. He even met LL Cool Jay as a teen and took photos for him. He’d also give a little back story like how LL Cool Jay’s grandma would tell him to get milk from the store. He was a jokester throughout the whole event. But he then said that photography is something to enjoy. You can always pick up a camera and take shots you think are beautiful and there’s times when you take a shot and you think it’s horrific, but to others it’s something perfect. There are no bad shots, is what he’s trying to say. Someone will find a way to enjoy it for what it is. Josh himself said that he had no talent with the musicians he was working with, but he’d always be there with his camera taking any kind of shot and most shots were the next album covers to the musician’s albums. After the event ended, I walked up to him and told him that I was actually pursuing a career in photography, and Josh said “you’re already there kid.” That truly inspired me as a photographer to be the best I can be.


IAB MIXX Expo Conference / SVA Master Series Exhibit –

On September 29th, the whole class gathered together to go on this field trip to the IAB MIXX Expo Conference. It was on 1605 49th Street on Broadway and it was taking place in this hotel plaza on the 2nd floor. On this floor, right before you enter the room to engage in conversations with the representatives of the companies, we got supplied these gift bags that contained items that was really unique. It had items that were branded with the company names (ex: book marks with traditional Chinese look). When I entered the room, I was surprised at how small the area was, but it felt pretty comfortable because it wasn’t as intimidating with not a huge number of people and everyone looked nice so it was easy to walk up to the booths and talk with them.

One of the first booths I noticed off the bat was Optimatic. My first impression was, maybe it has something to do with my major because I like to take photos, and videos are technically motion pictures so I went to talk with the representative. One thing I remembered was that the woman didn’t say her name but got right into what the whole company was about. In an overall summary, what I got from it was the fact that, they are the people responsible for making the commercials or video ads for any social media site. Though one specifically mentioned was Youtube. They make the ads that you see before any video happens. How they get this to happen is that they first have to take a vote, the ad that would have the most votes within a certain time period would be the one to be played on the video. This company’s ads work on desktop, mobile phones and tablets. They worked with a number of people including Disney and Facebook.

The LexisNexis Database is Below.

Optimatics – LexisNexis

The second booth that caught my attention was Weibo. The representative was friendly but he seemed a little shy and at a loss for words when we spoke. He as well didn’t mention his name, but he did talk about the company. Weibo pretty much was started in 2009 and it’s a huge social media network in China and it’s now expanding all over. As he stated, it’s a Chinese version of Facebook and Twitter. Also he said that this became in existence because Twitter isn’t available in China. If you were to pay about 10yuan ($1.63) you’ll have this premium account that allows you to restore deleted posts, as well as customize your profile further. It is also the strict version of any other social media network because you’re not allowed to write anything that has profanity in it or it’ll be censored. That means that all ages can be on Weibo.

(Wasn’t able to find a LexisNexis Database for Weibo)


All the other booths were interesting as to what they did in the world of advertising, but these two were the ones that caught my attention most in the event.

Right after the IAB MIXX Expo Conference we went to the SVA Master Series Exhibit and saw the works of Tom Geismar since it was dedicated to him. There were a lot of familiar corporate identities like the Chase logo as well as the logo for NYU and for the Spanish audience like myself the Univision logo. It was a great gallery filled with a lot of his work. Wasn’t able to see a lot of it since I had a class right afterwards but from the time being there, it was fun!


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