My final proposal will be on “DOLE” which is a worldwide team of growers, packers, processors, shippers and employees is committed to consistently providing safe, high-quality fresh fruit, vegetables, and food products, while protecting the environment in which its products are grown and processed.

Since they sell fruits, I would like to concentrate on a specific fruit which is pineapple and do advertisement posters on “Benefits of Pineapple” based on this brand.  Here are my images that I find inspiring for this project.

My auidence is people ages from 20 – 35 who are more likely to enjoy eating fruit. My images will include people and still life for my ideas. I would like to do cheerful and playful for my photographs. The lighting will be bright with shallow depth of field. The color of the background will be pure and light colors.

Here is the link of an article which explains the benefits of pineapple

10 Amazing Health Benefits of Pineapples

Marcel Christ creates a series of photographs in which he work on commercials. In most of his work, he used plain background to show the dominance of the subject for the viewer. He also used one light comparing to Gregg Schapps. He likes to do his work playful and with movement on the subject.

Gregg Schapps creates photographs where he used colorful background, sometimes with patterns. Comparing to Marcel Christ, he used couple lights, which are background light and also a light which comes in a perspective way in 45 degree angle. Usage of light he likely experiments shadows on the subject. In my opinion, Gregg Schapps becomes more successful on making a high contrast on his photographs than Marcel Christ.

The photographs which Dicorcia took, were set it up with a couple of lights. But I feel like is the strongest one from all of them is the third photograph, where there is a woman standing out with rembrandt light and full of background with a blurry effect. Even though he used one light, he made the composition and the photograph stronger with other elements. Also the subject really pop-out and can seen separately from the background. I am not sure if the blurriness was necessary for this photograph, because the light on the subject is strong enough, which will not make the composition busy on the image.

LEBOWITZ AND ERIZKU

Annie Leibowitz made an image that celebrated pregnancy with Moore’s courage on showing how she is still beautiful with pregnancy. This photo was the first mass-media picture to sexualize pregnancy. The photograph was used for provocative magazine cover, and purpose was to change the culture even it was a relatively private affair. Use of lighting was rembrandt light, and low background light to pop-out the subject more to the viewer. The highlight on her face and the gestures that she made, does show the power of the emotion or the message of the content.

Awol Erizku went to the next level on his career when he became the photographer behind the most-liked Instagram post, from Beyonce. The composition is made out o floral arrangement, wearing an underwear and a green veil to best showcase her impressive baby bump. The use of lighting was broad light. But also we can see that Erizku used hair light, background light, because there is no shadows which does not make any contrast in the image. The difference from Lebowitz’s photo is, Erizku made the contrast with other elements which are surrounded Beyonce and also with colors.

Dawoud Bey is an American photographer and educator renowned for his large-scale color portraits. In this video, we explore some of his pictures which he took in a classroom with students. In my opinion, some of them represents “Utility” but most of them represent “Utopia”. The portraits that he took was in close-up and really close in to the frame. The subject in the photograph looks directly in to the camera whcih make seem like the subject is making an eye contact. Also, it makes the emotion that they are trying to show, more powerful for the viewer. Gestures and the light are also the important parts of the portraits. His point was giving the message with the content of the photograph.

Michael Paul Smith is a photographer who creates realistic photos by capturing the detailed scenery with his camera. He is really good at taking these pictures outdoor and using his car collection and forced perspective. He mentioned that his process and his strong attention to the subjects are the keys to create these scenes. He eyeballs the scene to get a perfect frame with a forced perspective.

So as he said “Keep everything in scale. From the thickness of the shingles down to the wallpaper design and door knobs, everything must be in the proper relationship to each other”, he mentioned that the devil is in detail. In my opinion, we should take some time to get everything in a proper way and to make sure everything is set okay in the frame. I will try what he done for his work so far, and apply on to my shootings. I will definitely focus on the scale rule because I believe thats the main part of this project.

Richard Avedon’s all pictures are in black and white. When I looked at all his work, I feel like he reflected some particular emotions, feelings and thoughts to his photos. He tried to catch people’s behaviors in a natural way because one of his quote’s is “The moment an emotion or fact is transformed into a photograph, it is no longer a fact but an opinion.” He had known for his work in the fashion world and for his minimalist, large-scale character-revealing portraits. He was the portrait and its ability to express the essence of its subject.

Jonathan Mannion used some black and white pictures and portraits, like how he photographed Jay Z with a old style fashion. Other than that he had pictures in color, people from 20th century and had a different concept. He also took from different perspectives of the subject rather than just taking as a portrait.

Yousuf Karsh is a Armenian-Canadian photographer who had major in taking black and white photographs. Karsh used  lighting to model his subjects’ faces, and obtaining an idealized presentation that helped promote their public image. When we look at his work he captured photos of writers, actors, artists, musicians, scientists, and celebrities. The reason of taking famous people’s picture is he believed in that it’s the minority who make the world go around, not the majority. I love how he used the light on people’s faces and the angle he took the photographs. Also, I believe black and white photographs make the picture more strong, attractive to the viewer’s eye.

Nadav Kander was born in Israel, who started photography with working in a darkroom printing aerial photographs. He is best known for his Yangtze which is also called “The Long River Series”. His photographs are based on architectural structures where humans are shown as small in their environment. Figures are become smaller  by landscapes of half completed bridges and by Western-style apartment blocks.