This image by Gregory Heisler is of OJ Simpson, he sits at an empty mirrored desk with his hands folded staring into his reflection. There is a nice range of gray, deep black and bright white focusing the eye on the subject’s gaze onto himself. The desk is at a 45-degree angle away from the photographer, which creates a nice light in the mirror that further isolates Simpson. He wears all black, which further contrasts the image on the soft gray sweep & metal looking chair, this also frames the subject. Light reflected off the back of the chair brings the eye to the bright area on the mirror, leading to Simpson’s gaze. He investigates himself like he is wondering what his life turned into.

Marcel Christ

The image is on a bright field setting. I think the light is being shined through a surface to help spread light. The image is shot at a low angel to make an interesting halo with the cup opening. Christ uses photo collaging to make the milk splash up from the bottom of the cup. This could have taken at least six images to put together for this one interesting image. While the primary tone of the image is very bright and clean the details in the cup rim and bottom really bring the work together.

Greg Schapps

Image is shoot on dark field set and lit from above. This is a sharp contrast color image with motion. The use of a neutral tone blue to contrast the mini rubric cubes was smart and captivating. The image is shot straight forward to emphasis the motion of the water as it settles from the splash. The contrast from the lower half the hand helps to keep the eye focused on the cup and contents.

gregory heisler is a portrait photographer who shots in black and white. His photos are very powerful. He captures feeling to the point that the photographs speaks to you in a deeper sense. He have his models to pose for the pictures and the settings of the photographs really effects the mood and the storytelling that goes behind the pictures. I think I will use his photos as inspiration for my final projects. Using only black and white photos can help me to set the mood of anxiety throughout my photographs

Im doing my final project on anxiety. Anxiety among students are a very serous and common problem. In my photos I will have students pose and they are being choked by an invisible hand from the back. And they’re head being pressed by hand. I will have other photo, where the students will be still in the picture but their face will have blur due to motion that represent the thoughts and anxiety they have to experience

The article im using to link my project is https://www.mercurynews.com/2018/04/29/a-push-for-mental-health-care-at-colleges-depression-and-anxiety-really-eat-up-our-kids/

http://www.collegian.psu.edu/news/campus/article_7d4bc4e4-435b-11e8-a275-73a5fdb251f2.html

For my final project I decided to do a campaign about What does being a woman mean to you? And my target audience are women of all ages.This idea was inspired by my gender studies class, when our professor asked us this question in the beginning of the semester and asked to write a short essay about it. So I want to do the same thing but in a series of photographs of women. I will ask them what does being a woman mean to you? And ask them to give me one word and show that in their portrait.

My audience are women of all ages.

My ideas/style for the ad would be similar to the he for she campaign and #likeagirl campaign.

For my final project I have decided to test my abilities and push myself I do a magazine ad for Tiffany & Co. and Saks Fifth Avenue. I will have to admit doing this shoot would be a challenge because this is a something I have tried to before and failed to meet the overall object. However, I am not going to give up and will success this time.

My target audience would be for individuals 20+ due to the fact both of these companies’ retail very expensive and high-quality items targeted to those who have a large number of funds and mature customers. To show this aspect of these retailers, I would need a model who has a mature look to their face somewhere around the age of 25-35.

In terms of the lighting and set, I would most likely use a white background because, I can make the background itself white or grey which both of these retailers use in their campaigns. The lighting for this would incorporate a one to three light setup. I would be using a 32in octabox and 40in beauty dish to create some very unique quality of light.

My final proposal will be on “DOLE” which is a worldwide team of growers, packers, processors, shippers and employees is committed to consistently providing safe, high-quality fresh fruit, vegetables, and food products, while protecting the environment in which its products are grown and processed.

Since they sell fruits, I would like to concentrate on a specific fruit which is pineapple and do advertisement posters on “Benefits of Pineapple” based on this brand.  Here are my images that I find inspiring for this project.

My auidence is people ages from 20 – 35 who are more likely to enjoy eating fruit. My images will include people and still life for my ideas. I would like to do cheerful and playful for my photographs. The lighting will be bright with shallow depth of field. The color of the background will be pure and light colors.

Here is the link of an article which explains the benefits of pineapple

10 Amazing Health Benefits of Pineapples

Richard Foster’s photography style is very elegant and clean photography. His photo with Stella McCartney is simple with reflection and a little bit of color. He works with light to have a greater contrast in his images. The shapes and negative and positive shapes are working for Tom Ford. Prada Fragrance is caught your attention because of color and reflection. He doesn’t create a mess it’s just to the point. He creates a focus on the model and plays with color. He is the best in taking still life of the fragrance. He also masters motion using contrast. He gets close up shots and uses shapes to focus on the product.

Marcel Christ creates a series of photographs in which he work on commercials. In most of his work, he used plain background to show the dominance of the subject for the viewer. He also used one light comparing to Gregg Schapps. He likes to do his work playful and with movement on the subject.

Gregg Schapps creates photographs where he used colorful background, sometimes with patterns. Comparing to Marcel Christ, he used couple lights, which are background light and also a light which comes in a perspective way in 45 degree angle. Usage of light he likely experiments shadows on the subject. In my opinion, Gregg Schapps becomes more successful on making a high contrast on his photographs than Marcel Christ.

I am doing an ad campaign which is a continuation of my senior project. My topic is called FEM (Female Empowerment Mentorship). This mentorship targets young women from ages 14-24 and factors in the support that is not there for them. Their community does not support their goals, school career and/or their personal lives. The meaning of community is also in the household. Some young women are not supported with a single parent household, two parent household with demanding jobs and an abusive household.

My audience are parents ages 30-50 and young women ages 14-24. The mentees will be ages 24-34. My images include people for the campaign.

My idea for the ad campaigns are:

-Incorporate harsh but gentle factors (Putting percentages of whats going on in the community and putting a face to it)

-Use each letter to show young women what the program is about

-Doing portraits of mentors and mentees and how they can benefit from one another.

Campaign Idea