Beats and Bose are two leading brands of premium headphones. Compare and contrast Beats “Hear What You Want” campaign with Bose’s Noise Canceling headphones campaign. What is the intended message of each? Who is the intended audience? Describe the style of the photography used for each one. How does the photographic style support the intended meaning and audience appeal of each campaign?
Beats
Bose
Foursquare and Yelp are competitors even if Yelp is wildly more popular. Next week’s shoot will be a variation on foursquare’s first advertising campaign:
http://www.businessinsider.com/foursquare-launches-multi-million-dollar-ad-campaign-2014-10
Yelp too is advertising:
http://www.adweek.com/news/advertising-branding/ad-day-yelp-your-awesome-goofy-savior-its-first-national-tv-commercial-167100
Compare these two campaigns. What is similar and different in each one? Sepcifically, what is the tone and the intended audience of each. Then compare the style of photography (even if one is video) used in each. How does this style advance the intentions of the ad campaign?
Compare and contrast these two shaving ads. Start by describing the style of portrait photography. What does each image hope to communicate about its brand? How do they differ in tone and intended audience?
Photographer Troy Goodall
Photographer Tim Tadder
Compare and contrast the ad for Raymond Weil shot by Lois Greenfield and the ad for Pantone shot by Sarah Silver. Both use dancers for advertising campaigns. Describe how the formal elements i.e. the lighting, composition, angle of view, as well as how the subject matter in each photograph creates the brand identity for each product. Make a minimum of four points of comparison between the two images. Then consider how do the two images use the metaphor of dance and dancers? How is it used similarly and how is it used differently?
Min 250 words.
Read the excerpt from Michael Pollan’s Botany of Desire.
Write a short description in your own words of the opinions expressed by Michael Pollan in this short piece.
Suggest several images that might work as illustrations for this article.
In this class you have now read and discussed two very different poems, “she being Brand” by e.e. cummings and “Coming Home, Detroit, 1968” by Phillip Levine. Both of these poems describe a man driving through a city, and yet they are each distinct in format, tone, and in what they are trying to express to the reader.
Write a post comparing and contrasting the driving metaphors in these two poems. Using direct evidence from the poems (in the form of quotations), identify what each poet is trying to accomplish with his poem and how he uses the metaphor of a car and driving to communicate.
How will you in the next car use a still life of a toy car to communicate the meaning of each poem? what car, lighting, and or props will you use?
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