The author, Michael Pollan, describes how our country selectively breed and genetically engineer our plants. On an average annual basis, an American farmer can grow enough food for only 100 people. With the help of Monsanto, the company aims to control potato harvesting as their own intellectual property to keep the same gene. Due to previous expenses on toxic chemicals, (which pollute ground water, food safety, and health) the company wants to issue a new change. Monsanto wants to replace the toxins with genetic information that can protect themselves from insects and diseases.

One idea can be a comparison of what the potato looks like in the inside and outside. Another can be a potato that looks damaged on the outside to reflect on the harsh chemicals. Another can represent two potatoes that look either identical or different with a patent number written on the surface.