Foursquare and Yelp are competitors even if Yelp is wildly more popular. Next week’s shoot will be a variation on foursquare’s first advertising campaign:

http://www.businessinsider.com/foursquare-launches-multi-million-dollar-ad-campaign-2014-10

Yelp too is advertising:

http://www.adweek.com/news/advertising-branding/ad-day-yelp-your-awesome-goofy-savior-its-first-national-tv-commercial-167100

Compare these two campaigns. What is similar and different in each one? Sepcifically, what is the tone and the intended audience of each. Then compare the style of photography (even if one is video) used in each. How does this style advance the intentions of the ad campaign?