Compare and contrast the ad for Raymond Weil shot by Lois Greenfield and the ad for Pantone shot by Sarah Silver. Both use dancers for advertising campaigns. Describe how the formal elements i.e. the lighting, composition, angle of view, as well as how the subject matter in each photograph creates the brand identity for each product. Make a minimum of four points of comparison between the two images. Then consider how do the two images use the metaphor of dance and dancers? How is it used similarly and how is it used differently?

Min 250 words.