The campaign of Pantone “Make it Brilliant” central with this metaphor with dancers and lights expressing the idea of dancers being re-flexible and movement between an artist or designer on their ideas and lights as the uses of light and shadows between color. I think the message was very effective with the lights and dancers interaction with their surroundings and objects because they both convey the concept of unity in design. The thing learn from the article is trial and error were part of the  photo shoot because just how the expression between light and shadow  interacted with the dancers show how many different the shot could have been different. The thing surprise me the most is how the lighting and color are interacting.