Tag: WEEK 1 (Page 1 of 3)

Brainstorming, Research, & Thumbnails

To Begin:

• Respond to the name of the beverage that you generated randomly. Write an exhaustive list of images and words that come to you by free association.
• Brainstorm in your sketchbooks based on research. Let one thought lead to another. Feel free to go with random ideas and whims, and to free associate, Don’t censor yourself! Use the Word Web Method we practiced in class.
• Research the client as well as any imagery suggested by the beverage, the brand, or the name. Search for images as well as information.
• Write a sentence about your client. What is your overall impression in one statement?

Next:

• Identify at least 4 different concepts for the final illustration and describe them in detail.
• Write them out in the form of a sentence. Be sure the concepts are a good fit for the client.

EXAMPLE:

“Client Celestial Seasonings, Mint Magic Tea is whimsical, fun, and magical.”

• Concept Examples for MINT MAGIC TEA:
  1. illustration of a wizard, in a garden maze made of mint leaves, in front of a celestial sky
  2. illustration of a fairy bathing in a warm cup of tea
  3. illustration of a friendly gypsy reading tea leaves, in the cup you can see the tea leaves form the words “mint magic” in hand drawn letters.
  4. illustration of a cute baby dragon heating a tea kettle with its firey breath

Explore these different concepts through rough drawings in your sketchbook. 

Create a Pinterest board of inspirational images for Assignment One to share with your client next week.

FINALLY DRAW YOUR Thumbnail Sketches

• Write your concepts out in the form sentences in your sketchbook, to refer back to as you sketch.
• Using a Ruler make 20 -25 boxes in your sketchbook approximately 2″ on the longest side.
  • Always draw thumbnail boxes in proportion to your final art! In this case that is horizontal, 2″ x 1″
  • Be sure thumbnails don’t share edges. Leave a space between the boxes.
• Fill these boxes with 20 – 25 thumbnail sketches exploring your concepts.
• Look at your inspiration board as you explore your concepts visually.

• EXAMPLES OF THUMBNAILS

DUE NEXT WEEK:

Upload to the DROPBOX:

One PDF including:

A short written response to the project including your name, the client name, and your 4 different concepts expressed in the form of a sentence.

And high-resolution (300 DPI ), easy-to-read scans of your Brainstorm and Thumbnail Sketches, carefully labeled, with the name of the client and concepts illustrated, along with any additional sketches you may have done.

Beverage Label Reboot

Project Overview:

Congratulations you got your first gig! A client has approached you to redesign an existing beverage label. Your client will be assigned at random by your professor for this project.  (You may choose to interpret the design prompt as an illustrated tea, soda, or beer label. All designs are for an illustrated wrap-around can for the specs provided.)

NEW DESIGN MUST BE PRIMARILY ILLUSTRATED, NOT TEXT BASED. If text is included in the final design it may not constitute more than 20% of the final artwork.

Instructions

• Final Art is required to be created in Black and White only.  Work will be conceptualized in pencil and finished in ink.
• Work in Progress must be posted for feedback to the DROPBOX. This is part of the design process and is a graded component of the project.

Due Date(s)

• Part 1, Brainstorming, Research & Thumbnails: Generate Ideas, find new ones through research, and create an image library. Come up with at least 4 concepts to discuss with your client.
• Part 2, Concept Sketches
• Part 3, Final Pencil Sketch
• Part 4, Final Art

Resources

• INSPIRATION
• Reading
• Previous Student Examples
• SPECS

https://www.fantasynamegenerators.com/drink-names.php

https://beerandbrewing.com/tools/beer-name-generator